Datatech SmartSoft Announces PressWise Integration Partnership with Pressero Web-to-Print Storefronts
New bi-directional integration to provide true end-to-end print workflow automation solution

AGOURA, Calif., November 14, 2011 – Datatech SmartSoft Inc, developer of the end-to-end print workflow solution PressWise (www.presswise.com), today announced an integration partnership with Aleyant Systems, provider of advanced web-based platforms for the Graphic Arts industry, including the web-to-print solution Pressero (www.pressero.com).

A new API will enable Pressero web-to-print customers to connect their storefronts directly to the PressWise automated workflow system, creating a true end-to-end solution that uses a bi-directional flow of data between the two systems to minimize the number of touches required to process each order, lowering production costs and maximizing efficiency.

Order data will flow from Pressero storefronts directly into PressWise without the need for rekeying data. PressWise in return will send key order data, such as job production and shipping status, back to Pressero as the job moves through the production and fulfillment cycle.

“Streamlined workflows are the key to profitability in this very competitive print environment” said Eric Wold, Vice President of Datatech SmartSoft. “PressWise delivers a low-touch automated print MIS and workflow solution to our customers, but we believe that our customers should be able to choose the web storefront that works best for them and their clients, which is why we created this simple API for them .

“This joint integration project with Pressero shows how two companies with a shared goal – the success of their customers - can come together and make great things happen. We look forward to promoting the Pressero integration to new and existing PressWise customers looking for an affordable, cloud-based, web-to-print application.”

“Many of our customers are interested in capturing efficiency gains from all their operations to reduce costs. A key requirement is the ability of customer facing web-to-print storefronts, as well as back-end automated workflow systems, to talk to each other” said Greg Salzman, President of Aleyant Systems. “Like SmartSoft, we believe our customers should be able to mix and match to combine best of breed products from vendors. A Pressero and PressWise integration provides our joint customers with a true end-to-end solution.”

About Datatech SmartSoft
Datatech SmartSoft provides workflow software solutions for print automation, data hygiene and postal discounts. Their products include the AccuMail® postal address correction software, the all-in-one address quality and postal presorting solution, SmartAddresser 5™, real-time address validation and keystroke savings software for data entry, AccuMail Verify, and the end-to-end print workflow automation solution, PressWise.

PressWise was designed as an alternative to purchasing independent modules (or custom development) of Print Production Workflow Management, Print-Specific MIS, and Mail Preparation Software. Now a single, end-to-end system is available with the comprehensive tools needed to streamline print workflow. PressWise also provides simple integration tools for third-party applications, including back-end accounting, print MIS and third-party web storefronts.

Implementation is fast and easy. The system is accessed through a browser and can be used in just a few hours of setup and online training. PressWise is available cloud-hosted or self-hosted, on a SaaS business model with no long-term contracts. For more information, visit www.presswise.com or www.smartsoftusa.com.

About Pressero and Aleyant Systems
Pressero is delivered through a hosted model and used by businesses of all sizes to generate and manage private-branded corporate (B2B) and retail (B2C) storefronts. Whether catalog- or item-based, storefronts include custom or stock ordering, interactive pricing, estimating, file transfer, proofing, inventory tracking, shipping, payment, and order approval, among other advanced workflow capabilities. To schedule an online demonstration or for more information, call 800-571-2138 or visit www.Pressero.com.

Founded in 2005, Aleyant Systems is an innovative leader, providing robust web-to-print software services at value-driven prices. Aleyant develops highly functional and flexible applications, delivering the most advanced web-based solutions on the market. Its flagship product, Pressero, is one of the most complete web-to-print systems within its price class. Pressero includes eDocBuilder, a web-based variable data publishing (VDP) system that is also sold separately for integration into other systems. For more information, visit www.aleyant.com.